Why does the AI write things that the spam checker flags as spammy?
Because they’re powered by different engines. The email copy is generated by an AI writer focused on clarity, persuasion, and style. The spam checker uses a separate algorithm designed to detect patterns that spam filters tend to penalize—like overly promotional phrasing, excessive urgency, or certain trigger words.
They are intentionally independent. A message can be well-written and persuasive while still containing language that might hurt deliverability. That’s why we give you a score and recommendations, rather than auto-sanitizing it for you. Good copy is sometimes a trade-off.
What is a “good” spam score?
Use these as guidelines—not hard rules:
| Score | Meaning |
|---|---|
| 1–2 | Excellent. Minimal risk. |
| 3 | Generally safe, especially if your domain reputation is solid. |
| 4+ | Higher risk—more likely to land in Promotions or Spam, especially for new domains. |
Email performance isn’t determined by the copy alone—sender reputation matters more.
Why did my email go to spam if my score was 3/6?
Because a 3/6 doesn't guarantee inbox placement. It's a warning, not a verdict. Deliverability depends more on:
Domain reputation (age, past sending history, engagement)
SPF/DKIM/DMARC setup
Link credibility and working website
How engaged your audience is (opens, replies, clicks)
Sending volume and consistency
If you’re using a brand-new domain, even perfectly clean copy can land in spam.
How do I improve my spam score? Do I need to fully rewrite the email?
Not necessarily. Most of the time, it comes down to adjusting phrasing, not replacing ideas. Things to look for:
Overpromising (“guaranteed”, “make money fast”)
High-pressure language (“must act now”, “exclusive offer”)
Overuse of promotional formatting (ALL CAPS, !!!!!!!, bold everywhere)
Too many links or images
If you're stuck at a 3 and can't get lower, it may be easier to regenerate the email from scratch—or ask the AI to “Clarify the messaging using more natural, conversational language.”
If the AI generates spammy elements, does that mean it’s bad content?
Not necessarily. In fact, high-performing promotional emails (the kind that convert) often look more promotional. That’s why we let you decide. Some industries will willingly accept a score of 3–4 because they care more about sales than inbox purity. If you're sending to a warm, engaged list, you have more flexibility.
What if my spam score looks fine, but I still land in spam?
This is usually not a content issue. It’s a sender issue. Start with:
Make sure SPF/DKIM/DMARC are fully authenticated
Warm up your domain slowly—don’t blast 500 subscribers on day one
Start by sending to people who are very likely to open/reply
Don’t send from a domain that has no website or redirects to a bare page
Reduce links, especially to domains not owned by you
Read more here: https://help.hoppycopy.co/en/article/66-how-to-achieve-superior-email-deliverability